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Digital Experiences in the Context of Digital Business
Digital experiences are that portion of technology that allows companies to go beyond digitizing paper processes in order to create services that are possible only because of the internet and other modern technologies.
They have two key components: they use digital technologies and they provide some kind of interaction between a single user and an organization, usually a company. Mobile apps, websites and smart devices all provide digital experiences to the customers, partners or employees that are using them to interact with companies.